PreferredOne Newsroom

Pete Roverud promoted to PreferredOne’s vice president of strategy and development

Minneapolis, Minn. November 21, 2017 - PreferredOne promotes Pete Roverud to a newly created role as the company’s vice president of strategy and development.

"I am excited to work with Pete in his new role," Dave Crosby, PreferredOne’s CEO, stated. "His work on strategic planning and market development is impressive." Pete reports directly to Dave in his new position.

Pete joined PreferredOne in 2011 as director of competitive intelligence and was promoted to director of market strategy in 2012. Before PreferredOne, Pete was senior manager at Deloitte Consulting where he gained experience in product and strategy development for health plans, employers and governmental agencies. His history also includes reporting, underwriting and actuarial roles at Blue Cross and Blue Shield of Minnesota. Pete earned his bachelor’s degree in mathematics and computer science at the University of Minnesota.

PreferredOne is a wholly-owned subsidiary of Fairview Health Services. Comprehensive local and national provider networks together with our emphasis on health care cost and quality help self-funded and fully insured employers maximize their investment in employee health benefits. Headquartered in Minnesota, PreferredOne helps more than 300,000 members achieve their best health.